The Naming Book: 5 Steps to Creating Brand and Product Names that Sell
Brad Flowers
NAME YOUR BUSINESS.
TELL YOUR STORY.Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests
TELL YOUR STORY.
Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business―and it needs to stand out.
In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to:
سال:
2020
ناشر کتب:
Entrepreneur Press
زبان:
english
صفحات:
180
ISBN 10:
1599186667
ISBN 13:
9781599186665
فائل:
EPUB, 6.17 MB
IPFS:
,
english, 2020
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