The Soul of an Entrepreneur
David Sax
An award-winning business writer dismantles the myths of entrepreneurship, replacing them with an essential story about the experience of real business owners in the modern economy
We all know the story of the latest version of the American Dream: a young innovator drops out of college and creates the next big thing, remaking both business and culture in one fell swoop. We are told these stories constantly, always with the idea that we'll be next.
We all know the story of the latest version of the American Dream: a young innovator drops out of college and creates the next big thing, remaking both business and culture in one fell swoop. We are told these stories constantly, always with the idea that we'll be next.
But this story masks a lot about what really goes on in our economy. Most new businesses aren't tech startups; they are what we think of as ordinary: restaurants or dry cleaners or freelance writing or accounting or consulting services. And those who are starting new businesses aren't all millennials. In fact, if you're a new college grad, it's more likely that your parents will start a new business than that you will. In truth, entrepreneurship — new business starts — has been declining for a number of...
سال:
2020
ناشر کتب:
PublicAffairs
زبان:
english
فائل:
PDF, 3.02 MB
IPFS:
,
english, 2020
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