Market Segmentation Analysis
Sara Dolnicar & Bettina Grün & Friedrich Leisch
The book talks the reader through every single step, every single potential pitfall, and every single decision that needs to be made to ensure market segmentation analysis is conducted as well as possible. All calculations are accompanied not only with a detailed explanation, but also with R code that allows readers to replicate any aspect of what is being covered in the book using R, the open-source environment for statistical computing and graphics.
سال:
2018
ناشر کتب:
Springer
زبان:
english
فائل:
PDF, 7.42 MB
IPFS:
,
english, 2018
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